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GRAPHIC DESIGNER, BRANDING BUFF, PROBLEM SOLVER, WEB DESIGNER, ME.

AboutMORE ABOUT ME

I consider myself a proactive and creative individual, always on the look out for new ideas or ways to further myself.
Jacqueline Aimee

I am an experienced graphic designer with a love of typography and the letterform.
I love to explore white space and embody negative-positive graphics into my logo designs.

I enjoy pushing the letterform to its limit, making a simple letter character become a message in itself while maintaining maximum logo legibility.

I discovered my interest in brand identity systems and working within logo guidelines while working with high profile clients in the signage industry.

With a large respect for the power and integrity a brand can uphold, I am interested not just in logo design but in branding as a whole and I have an array of experience working with brand representation in both Australia and Ireland.

INTERESTS & EXPERTISE

BRANDING & LOGO DESIGN

I believe a great branding builds up your reputation to the point where you have a presence even in your absence

BRANDING IS NOT JUST A LOGO, but a package that encompasses everything that is associated with that logo form; the colour choices or graphic design layouts to company’s values; the tone of voice on the phone or even speediness of email response.

It is the reputation of the business and the story of who you are and what you stand for. Logo design and branding is something I am very passionate about.

TYPOGRAPHY

What I love about the written language is that letters and words are an interpretation of the brain and that, in logo design, a shape can be perceived as both a letter or an object.

Typography is more than just a font choice, but a way in which you can clearly state, without words, who you are and what you do as a business.

I enjoy pushing the letterform to its limit while maintaining logo legibility and making a simple letter character become a message in itself.

SIGNAGE

With brand creation it is often the case that signage gets overlooked or left to the last minute.

For a small portion of web-only businesses this is not a problem, however most businesses require some sort of signage whether large or small to direct their customers to them.

Signage is an important piece of the big picture puzzle, so should be always be on brand and of the highest quality.

web design

Web design has become more and more accessible to the everyday business with the continual development of the internet.

Many businesses nowadays have an interest in building and maintaing their own web presence. It is for this reason Content Management Systems such as WordPress have become the go-to for small to medium size businesses.

I have designed various sites for my branding clients using such applications and have a strong and diverse knowledge of web languages as a whole.

photography

I love snapping shots on the weekend or capturing interesting close-ups.

If I am stuck for an image and can’t seem to find exactly what I’m after online I will set up my own shoot to produce the mood I am after.

Photography provides the tone and even the professionalism when it comes to graphic design and I appreciate the diversity it can bring.

Strong logo design stems from a necessary design process, to whittle down to one final concept that is representative of the business’ product or principles.

DESIGN PROCESS