Project Details
Client: CCA (Claude Group)
Date: August 30, 2016
The heritage-listed Coca-Cola sign has been an iconic landmark on the Sydney streetscape for over 30 years.
Extending 41 metres in length and 13 metres in height, the billboard is made up of two parts:
on the right, the famous red and white neon sign, and on the left, the more modern, flex-faced
sign banner.
The newest development for this iconic sign is currently underway, with the upgrade from neon elements to LED technology allowing an infinite amount of colours and patterns driven by advanced back-end technology. Alongside this is a new logo variant to align with their most current brand identity.
